Attributing sales, not just leads
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
Accurate Lawmatics Analytics
The Easiest Lawmatics Reporting Dashboards
Lawmatics is CRM and marketing automation built for law firms, covering intake through to matter. SegMetrics connects natively and reads its contacts, lists, matters and payments, so a firm can see which marketing brings the cases that are worth taking.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Lawmatics Marketing
Connect long sales cycles
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Discover your most valuable segments
Lawmatics is a legal CRM and marketing automation platform
Lawmatics is a legal-specific CRM and marketing automation platform designed to help law firms manage client intake, nurture leads, and streamline communications from first contact to signed engagement. The platform combines CRM functionality, automated marketing workflows, appointment scheduling, and reporting so firms can track and convert prospective clients more efficiently.
When integrated with SegMetrics, Lawmatics data can be used to analyze lead sources, track client acquisition performance, and tie marketing activity directly to revenue—helping legal teams understand which campaigns and channels generate the most valuable clients.
All it takes is a few clicks to integrate Lawmatics with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have Lawmatics yet? Get Lawmatics. Or go to your Lawmatics login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
END-TO-END VISIBILITY
See Leads Beyond Your Website
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
COHORTS OVER TIME
Compare revenue by cohort
A monthly revenue total hides the thing that matters: whether the customers you acquired this month are worth more than the ones you acquired last month.
With SegMetrics you can:
- Group customers by when and how they arrived, then track them forward
- Spot which acquisition sources produce cohorts that keep spending
- Compare lifetime value between cohorts instead of guessing at averages
What syncs with Lawmatics
Everything SegMetrics reads from your Lawmatics account, and how the connection is made.
- What syncs
- Contacts
- Deal pipelines
- Lists
- Payments
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Other
Better Together! Connect Lawmatics to all your data:
Combine your Lawmatics data with all the tools you love, and get smarter insights instantly with 130+ integrations.
