Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate LeadDragon Analytics
Integrate LeadDragon with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Tie revenue to individual emails and sequences instead of opens and clicks.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
LeadDragon combines all aspects of email marketing into a single and easy-to-use platform. Seamlessly create beautiful and engaging emails, send them to your segmented subscribers, and see what interactions and reactions occur in real time! Email marketing remains one of the best marketing options for positive returns on your investment.
However, opening an email is just one step in a customer’s journey. SegMetrics joins your nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your LeadDragon reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with LeadDragon and SegMetrics you can see the revenue of every group of leads through every sequence.
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Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Everything SegMetrics reads from your LeadDragon account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Basic
Core data sync — available on every SegMetrics plan.
Email Marketing
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