Reduce refund rates
Some sales don’t stick. If you’re only counting checkouts, you’re missing the real revenue picture.
Accurate Miva Analytics
The Easiest Miva Reporting Dashboards
Integrate Miva with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Miva Marketing
Interaction Insights
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
Maximizing order value
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
The cloud-based e-commerce software just got better.
Miva is a cloud-based e-commerce platform designed to help merchants build, control and grow their online stores. Miva’s internal analytics can help you understand your e-commerce results, but more detail is needed to fully optimize your all of your marketing for revenue.
Using SegMetrics with Miva gives you a cross-platform, single source of truth for the revenue-impact of all your marketing. You can see exactly what channels, campaigns, ads, segments, products, and more are driving your business – and which are wasting your time and money.
All it takes is a few clicks to integrate Miva with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have Miva yet? Get Miva. Or go to your Miva login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
FINE-TUNE EVERY STAGE
Optimize for Revenue Through the Entire Funnel
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.
What syncs with Miva
Everything SegMetrics reads from your Miva account, and how the connection is made.
- What syncs
- Contacts
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
eCommerce
Better Together! Connect Miva to all your data:
Combine your Miva data with all the tools you love, and get smarter insights instantly with 130+ integrations.
