Accurate SendLane Analytics

The Best SendLane Reporting Dashboards

Integrate SendLane with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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How SegMetrics works

You have questions. SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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How SegMetrics Optimizes Your SendLane Marketing

Attribute revenue, not clicks

See the money each campaign actually produced, not the traffic it sent.

Optimize every send

Tie revenue to individual emails and sequences instead of opens and clicks.

Find your best segments

Filter by any action or attribute to see which groups convert and which stall.

Measure lifetime value

Track what a customer is worth across every repeat purchase, upgrade and renewal.

SendLane is a marketing automation platform specializing in email, SMS, reviews and forms.

The inbuilt analytics are great for understanding your automations, but more detail is needed to fully optimize your marketing across all of your tools.

Using SegMetrics as your SendLane reporting tool gives you a single source of truth for your marketing data and insights. You can see exactly what channels, campaign, ads, segments, products, and more are driving your revenue – and which are wasting your time and money.

All it takes is a few clicks to integrate SendLane with SegMetrics. You’ll then see where every dollar of revenue originated.

Don’t have SendLane yet? Get SendLane. Or go to your SendLane login.

Need help? Ask questions in our in-app support.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”

brandan dubbel — Brendan Dubbels
Senior Partner Manager, Ontraport

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

Track the financial impact of every email and every funnel you send
Discover the exact messaging and offers that turn engagement into revenue
Optimize your funnels for different segments, no matter how long your customer journey

Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.