Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Streak Analytics
Streak puts a CRM inside Gmail, keeping pipelines and contact history in the inbox. SegMetrics connects natively and reads its contacts and tags, so deals worked over email are still attributed to the marketing that started the conversation.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Tie revenue to individual emails and sequences instead of opens and clicks.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Streak CRM is a tool made specifically to integrate seamlessly with your google inbox – track everything and always have historical information about your pipelines, contacts, and tasks directly in your inbox and on the go.
Streak users save time and money by using Gmail instead of maintaining a secondary system outside of gmail. You’ll never need to train a new team member how to use your system.
Using SegMetrics as your Streak reporting tool lets you truly optimize your funnels and marketing efforts. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads. Track support tickets, bugs and any other type of data you move through your inbox.
When you get started with Streak and SegMetrics you can see the revenue of every group of leads through every sequence.
Don’t have Streak yet? Get Streak. Or go to your Streak login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Everything SegMetrics reads from your Streak account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Basic
Core data sync — available on every SegMetrics plan.
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