Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Ticket Evolution Analytics
Integrate Ticket Evolution with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Refunds, upsells and order value, joined to the marketing that drove them.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Filter by any action or attribute to see which groups convert and which stall.
Ticket Evolution (now part of Victory Live) is the ticketing industry’s premier B2B exchange, providing cutting edge solutions that empower you to thrive in the world of live events.
Ticket Evolution can help improve the way tickets are bought and sold, but more data is needed to fully optimize every step of your live event marketing campaigns.
Using SegMetrics as your reporting tool means you can truly track and optimize every point in your full customer journey. See what is and isn’t working in all of your marketing. Get a single source of truth for marketing insights.
All it takes is a few clicks to integrate Ticket Evolution with SegMetrics. You’ll then see where every dollor of your revenue originated.
Don’t have Ticket Evolution yet? Get Ticket Evolution. Or go to your Ticket Evolution login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:

FINE-TUNE EVERY STAGE
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.

SEE FULL LIFETIME RETURNS
Repeat customers are gold. Don’t measure ads on the first purchase only.
SegMetrics links every future sale back to its initial source. Get the true return on ad spend, and invest in what grows long-term value.

Everything SegMetrics reads from your Ticket Evolution account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Payments
Combine your Ticket Evolution data with all the tools you love, and get smarter insights instantly with 130+ integrations.