Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Userlist Analytics
Userlist is email marketing built specifically for B2B SaaS lifecycle messaging. SegMetrics connects natively and reads its users and lists, so onboarding and activation campaigns can be measured against trial signups, conversions and the acquisition channels behind them.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Tie revenue to individual emails and sequences instead of opens and clicks.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Userlist is an email marketing platform built for B2B SaaS growth and there is a Userlist Integration with SegMetrics. You get proven SaaS frameworks, one-on-one onboarding, and a dedicated support engineer so you can focus on hitting your growth goals.
But what about the rest of your marketing funnel?
The Userlist Integration with SegMetrics gives you a single source of truth for tracking and optimizing every point in your full customer journey. See what is and isn’t working in all of your marketing.
All it takes is a few clicks to complete the Userlist Integration with SegMetrics. You’ll then see where every dollor of your revenue originated.
Don’t have Userlist yet? Get Userlist. Or go to your Userlist login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Everything SegMetrics reads from your Userlist account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Email Marketing
Combine your Userlist data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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