Is your content driving engagement? What about sales?
Most businesses have little visibility into how well their content marketing is performing. And essentially no ability to measure the revenue impact of specific pieces of content.
How can you improve what you can’t measure?
Thankfully, there’s a better approach. In this video, we show you how to track engagement and revenue through your emails funnels, how to compare them to spot problems, and how to tell how long it takes for someone to become a customer.
Inside the video:
00:00 – The Engagement Challenge: What’s your best content?
00:33 – Inside the SegMetrics Engagement Report
01:38 – Tracking engagement and revenue by email, segment and list
03:25 – How to see shifts in engagement over time
04:34 – How long does it take someone to buy?
05:41 – Advanced tools for content marketing deep dives
06:03 – How to test SegMetrics for free
Growing your business is a lot easier – and more fun – when you can see how well your content marketing is working.
If you have questions about your own content marketing data, book a call with one of our marketing analytics experts. We’re here to help!
