Go beyond gathering up different data and instead connect up all your funnel steps into full customer journeys.
Marketers love using SegMetrics to see how their funnel stages are working together. Customers are tracking as they move from ad click, to email to purchase, instead of each step being a data silo. Get a view of how customers move through your funnel with SegMetrics.
Just a few of the companies improving their marketing with SegMetrics
Why are so many smart marketers tracking their leads and sales with SegMetrics as opposed to Funnel.io?
Funnel.io is great at collecting the data measured by different tools. For example, it can show the traffic according to Google Analytics alongside click rates from your email platform.
But, only SegMetrics will track a single journey all the way from first visit to sale. That means you can ask questions of your data, like if visitors from one channel are more likely to click your emails than another.
Funnel.io will gather the attributed sales according to each of your marketing platforms, resulting in an unknown amount of double counting.
SegMetrics gives you a single source of truth. It attributes every single sale back to any traffic source, without any interference from iOS or ad blockers. You will finally get a revenue metric that actually matches your processed payments.
SegMetrics’ 1st party cookies, server-side tracking and advanced lead fingerprinting get you lifetime attribution that won’t get messed up by ad blockers or iOS shenanigans.
Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.
We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal
And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.
That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Whatagraph.
Wave goodbye to the “black box” numbers in other ad platforms. You get a list of every customer and every sale, so you can be confident that you’re improving your marketing in a meaningful way.
You want the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics.
You run a subscription-based business model, as SegMetrics can also help you measure key metrics. That includes churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.
You want to optimize touchpoints other than ads, such as webinars or nurture sequences. With SegMetrics you can measure how each activity affects revenue and split test new ideas.
You want to avoid hassle from ad blockers, which can block the Hyros tracking snippet. SegMetrics combines information from your email and CRM integrations, plus you can upgrade to our self-hosted pixel..
Track leads through all your nurture sequences, even months later
See how different traffic sources interact with your emails
Measure success in terms of lifetime value, not a single conversion
Compare the performance of upsells and follow up purchases
See all your revenue, refunds and payment cancellations
Join touchpoint data from your ads, emails and payments
Find your most profitable lead sources, scale what works and kill what doesn’t.
Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.
Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.
Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.
It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
Automatically track any ad click or link with a UTM value
8 Hour Data Sync
Full Web Tracking
6 Hour Data Sync
Advanced User Permissions
Real-Time Data Sync
Know the value of your leads based on who they are and what they do.No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.And since we work with your existing data, you can start getting real value in as little as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
— Michelle Warner — Strategy Consultant
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.