Go beyond reporting on short-term goals and see the lifetime value of all your marketing endeavors.
Marketers like you switch to SegMetrics to get clarity on where their best customers are coming from, how they interact with your email sequences and how different groups perform. Get a handle on where all of your revenue is coming from with SegMetrics.
Just a few of the companies improving their marketing with SegMetrics
Why are so many successful marketers tracking their leads and sales with SegMetrics as opposed to Improvado?
Improvado is a unified modern data stack for revenue operations that will hold your data in the cloud. They have an unclear pricing model, as they have to be contacted for pricing, which may turn some users off. SegMetrics, on the other hand, has a free 14 day trial and plans starting at less than $200 per month.
Both Improvado and SegMetrics track conversion value over time. SegMetrics also tracks multi-channel attribution, which will give you the big picture when it comes to your customer lifecycle. SegMetrics gives you a true LTV, showing you exactly how profitable your ads were.
However, SegMetrics doesn’t just track your ad campaigns and sales. It tracks every action a brand-new lead takes, i.e. the entire customer journey. This includes tracking your email campaigns, letting you see exactly which sequences perform best.
SegMetrics’ 1st party cookies, server-side tracking and advanced lead fingerprinting get you lifetime attribution that won’t get messed up by ad blockers or iOS shenanigans.
Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.
We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal
And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.
That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Whatagraph.
Wave goodbye to the “black box” numbers in other ad platforms. You get a list of every customer and every sale, so you can be confident that you’re improving your marketing in a meaningful way.
You want the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics.
You run a subscription-based business model, as SegMetrics can also help you measure key metrics. That includes churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.
You want to optimize touchpoints other than ads, such as webinars or nurture sequences. With SegMetrics you can measure how each activity affects revenue and split test new ideas.
You want to avoid hassle from ad blockers, which can block the Hyros tracking snippet. SegMetrics combines information from your email and CRM integrations, plus you can upgrade to our self-hosted pixel..
Track leads through all your nurture sequences, even months later
See how different traffic sources interact with your emails
Measure success in terms of lifetime value, not a single conversion
Compare the performance of upsells and follow up purchases
See all your revenue, refunds and payment cancellations
Join touchpoint data from your ads, emails and payments
Find your most profitable lead sources, scale what works and kill what doesn’t.
Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.
Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.
Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.
It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
Automatically track any ad click or link with a UTM value
8 Hour Data Sync
Full Web Tracking
6 Hour Data Sync
Advanced User Permissions
Real-Time Data Sync
Know the value of your leads based on who they are and what they do.No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.And since we work with your existing data, you can start getting real value in as little as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
— Michelle Warner — Strategy Consultant
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.