Ad Spend Timeline
The total amount spent on Snapchat ads over time
Template created by
Snapchat Advertising
Track which Snapchat campaigns convert to real revenue — not just swipe-ups.
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X-ray vision for your Snapchat advertising
Snapchat’s ad manager will show you swipe-ups, impressions, and install counts that make your Snap Ads look effective.
But Snapchat’s reporting won’t tell you which users actually became paying customers with real dollars in your payment processor. Their attribution is built around quick engagement with Story Ads and AR Lenses, not long-term revenue. And when you try to reconcile the numbers…well, the data disappears faster than a snap.
SegMetrics’ Snapchat Advertising Dashboard solves this. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to vanishing data!)
Everything you need, in one clean dashboard.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through Snapchat ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Snapchat ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Snapchat advertising
Customers from Ad Spend
The number of customers acquired through Snapchat ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Snapchat ads
Average Order Value
The average dollar amount spent per order from Snapchat ad customers
Revenue
The total revenue generated from all Snapchat ad campaigns
Lead to Customer %
The percentage of Snapchat-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Snapchat advertising
Cost per Customer
The average cost to acquire a paying customer through Snapchat advertising
Deep Dive
Inside the Snapchat Advertising Dashboard Template
Why this Dashboard
Why use the Snapchat Advertising Dashboard?
Snapchat reaches a young, highly engaged audience through Story Ads, Collection Ads, and AR experiences. But Snap Ads Manager is focused on engagement metrics — swipe-ups, impressions, story views — not on downstream revenue. You need to know if those swipe-ups turned into real paying customers.
SegMetrics’ Snapchat Advertising Dashboard connects your Snap ad spend to actual business results, so you can stop guessing and start optimizing for revenue.
Who it's for
This dashboard is perfect for:
- Marketers running Snap Ads, Story Ads, or Collection Ads targeting younger demographics
- Brands using Snapchat’s unique ad formats like AR Lenses and Filters to drive awareness
- Agencies managing Snapchat campaigns who need to show real revenue impact, not just swipe-up rates
- Anyone testing Snapchat as an advertising channel and needing to compare its true ROI against other platforms
What you can do
What can you do with this info?
Discover whether your Snapchat campaigns are driving actual customers or just fleeting engagement. Go beyond Snap’s limited attribution and see the full revenue journey. Determine if Snapchat’s younger audience is converting at a rate that justifies your ad spend.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The Snapchat Advertising Dashboard requires Snapchat Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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Built on your Snapchat Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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