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Website Leads Marketing

Monitor your TOFU metrics — visitor traffic, lead generation, and channel performance.

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Website Leads Marketing dashboard in SegMetrics

Is your website leaking leads?

Traffic without leads is just noise. Leads without customers is just hope.

SegMetrics’ Website Leads Marketing Dashboard cuts through the confusion to show you how your top-of-funnel marketing is really performing — and where the opportunities are hiding.

Track visitors, leads, and customer conversions overall and by channel. Spot misalignments in the quantity and quality of your traffic, leads and conversions. Then check performance over time to identify trends and patterns in your performance.

Bottom-line: Spot TOFU leaks before they cost you serious revenue.

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TOFU Visibility

Monitor the health of your top-of-funnel marketing

Channel Comparisons

Identify your best and worst channels to strategically manage your marketing mix

Conversion Gap Detection

Spot which channels are leaking sales and need fast fixing

What's Included

The KPIs you get access to with this dashboard…

Website Visitors

The total number of people who visited your website during a specific time period

Website Visitors by Source

A breakdown showing how much traffic different channels drove to your site

Leads Generated

The total number of new leads captured through your website during a specific time period

Leads Generated by Sources

A breakdown showing how many leads different channels drove to your site

Customer Conversion Rate

The percentage of leads who become paying customers

Customer Conversion Rate by Source

The percentage of leads who become customers, broken down by traffic source

Deep Dive

Inside the Website Leads Marketing Dashboard Template

Why this Dashboard

Why use the Website Leads Marketing Dashboard?

If you’re driving traffic to your website, you need to know what’s happening after people land. Are visitors converting to leads? Are leads becoming customers? Where are the gaps that are costing you revenue?

This dashboard shows your complete top-of-funnel performance. Track visitors, leads, and customer conversions overall and by channel. Identify which days of the week perform best and which channels deliver quality traffic versus empty clicks.

Who it's for

This dashboard is perfect for:

Marketing teams tracking TOFU website performance and lead generation
Business owners who need to understand their acquisition funnel health
Agencies reporting on client traffic, leads, and conversion performance
Anyone running paid or organic campaigns driving traffic to their website

What you can do

What can you do with this info?

Use this intel to optimize budget allocation, fix conversion gaps, and double down on channels that actually deliver qualified leads.

How Often

How often should you use it?

Review this dashboard weekly to monitor TOFU performance and catch issues early. Use it during campaign planning to identify which channels deserve more investment.

Integrations needed

What integrations do you need to use this dashboard?

The Website Leads Marketing Dashboard requires your CRM and the SegMetrics tracking pixel. See our full list of integrations.

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How SegMetrics Works

You have questions. SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.