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YouTube Ads Campaign Performance Overview

Go beyond view counts — connect your YouTube ad spend to real leads and revenue in your CRM.

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Find out what your YouTube ads are really worth

YouTube’s ad formats — in-stream, bumper, and discovery ads — put your message in front of billions of viewers. But Google Ads reporting for YouTube is heavy on video metrics and light on business outcomes. Tying a YouTube ad view to a real lead means stitching together data across multiple tools.

SegMetrics’ YouTube Ads Campaign Performance Overview Dashboard does that stitching for you. It connects your YouTube ad spend to real CRM conversions, so you can see impressions, clicks, and conversion rates alongside actual revenue by campaign.

YouTube gives you massive reach.

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TOFU Tracking
Monitor impressions, clicks, and conversions across your YouTube ad campaigns
Verifiable Ad Conversions
See all your ad sales – including real names, emails and customer journeys
Campaign Efficiency
Track CPC, CPA and conversion rates at a glance
What's Included

The KPIs you get access to with this dashboard...

Impressions
The number of times your ads were displayed to users across your ad platforms
Average Cost Per Click
The average amount you pay each time someone clicks on one of your ads
Conversions
The number of people who took a desired action (like becoming a lead) after clicking your ad
Cost Per Conversion
The average amount you spend to acquire one conversion from your ad campaigns
Spend vs Revenue by Campaign
A comparison of how much you spent on each campaign versus the revenue it generated
Ad Campaigns
Performance breakdown of your individual YouTube Ads campaigns
Ad Sets
Performance data for the ad groups within each YouTube campaign, showing granular results
Deep Dive

Inside the
YouTube Ads Campaign Performance Overview
Dashboard Template

Why this Dashboard
Why use the YouTube Ads Campaign Performance Overview Dashboard?

YouTube’s ad platform lives inside Google Ads, and its reporting is optimized for video engagement — view rates, watch time, CPV. That’s useful for brand awareness, but if you’re running in-stream ads or bumper campaigns to drive leads and sales, you need to connect those views to real business outcomes. SegMetrics’ YouTube Ads Campaign Performance Overview Dashboard does exactly that, matching your YouTube ad spend to CRM conversions and revenue so you can see the full funnel.

Who it's for
This dashboard is perfect for:
  • YouTube advertisers running in-stream, bumper, or discovery ad campaigns
  • Performance marketers using video ads for lead generation within the Google ecosystem
  • Agencies managing YouTube ad budgets who need to show clients more than view counts
  • Brands investing in video advertising who need to tie views to downstream revenue
What you can do
What can you do with this info?

Track your campaigns from impression to conversion. Monitor your average cost per click and make sure it stays on target. See which ad sets are converting at the rates you expect, and identify underperformers before you waste more budget. Compare spend versus revenue by campaign to understand which efforts are paying off.

How Often
How often should you use it?

Check this dashboard daily or weekly to monitor campaign performance and catch issues early. Use it to optimize your ad spend and ensure your acquisition efforts stay efficient.

Integrations needed
What integrations do you need to use this dashboard?

The YouTube Ads Campaign Performance Overview Dashboard requires a connection to Google Ads (YouTube campaigns) and your CRM. The SegMetrics tracking pixel is also required. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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