Ad Spend Timeline
The total amount spent on YouTube ads over time
Template created by
YouTube Advertising
Go beyond view counts — see which YouTube video ads are driving real leads and revenue.
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X-ray vision for your YouTube advertising
YouTube will show you views, view rates, and CPVs that make your video campaigns look like winners.
But views don’t pay the bills. YouTube’s reporting won’t connect your pre-roll, in-stream, and bumper ad performance to actual names, emails, and revenue in your payment processor. And when you try to reconcile the numbers with your real sales data…well, the story changes.
SegMetrics’ YouTube Advertising Dashboard fixes this. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to vanity video metrics!)
Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through YouTube ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from YouTube ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through YouTube advertising
Customers from Ad Spend
The number of customers acquired through YouTube ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from YouTube ads
Average Order Value
The average dollar amount spent per order from YouTube ad customers
Revenue
The total revenue generated from all YouTube ad campaigns
Lead to Customer %
The percentage of YouTube Ads-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through YouTube advertising
Cost per Customer
The average cost to acquire a paying customer through YouTube advertising
Deep Dive
Inside the YouTube Advertising Dashboard Template
Why this Dashboard
Why use the YouTube Advertising Dashboard?
YouTube video ads — pre-roll, in-stream, bumper, and discovery — can reach massive audiences. But YouTube’s reporting (and even Google Ads Manager) focuses on video metrics like views and view-through rates, not on actual revenue. You need to know if those video views turned into paying customers.
SegMetrics’ YouTube Advertising Dashboard ties your video ad spend to real business outcomes, so you can optimize for revenue instead of views.
Who it's for
This dashboard is perfect for:
- Marketers running YouTube pre-roll, in-stream, or discovery campaigns who need revenue attribution
- Video-first brands investing heavily in YouTube and needing to justify ad spend
- Agencies managing YouTube campaigns alongside other Google properties
- Anyone who wants to see if their YouTube video ads are generating real customers, not just views
What you can do
What can you do with this info?
Discover whether your YouTube video campaigns are actually profitable. Go beyond view counts and view-through rates to see real lifetime revenue from your in-stream and pre-roll ads. Identify which video creatives and targeting strategies are turning viewers into paying customers.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The YouTube Advertising Dashboard requires YouTube Ads (Google Ads) integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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YouTube Ads Campaign Performance Deep Dive
Analyze every YouTube campaign, ad group, and video ad with full lifetime performance data.
Ad Campaign Performance Overview
Go beyond clicks — see which campaigns are converting real leads in your CRM.
Built on your YouTube Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
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