Microsoft Ads + MailChimp integration

See what your Microsoft Ads leads are worth in MailChimp

Join your Microsoft Ads and MailChimp data in SegMetrics and see which campaigns, emails and offers turn into revenue.

Connect Microsoft Ads and MailChimp Book a demo

What Microsoft Ads + MailChimp accounts see in SegMetrics

median days to first purchase: 0
revenue per lead in 90 days: $0
of revenue from repeat buyers: 0%

Trusted by 3,000+ Marketers and Agencies

From click to customer

Find out which Microsoft Ads campaigns build your best MailChimp list

Microsoft Ads tells you what a lead cost. MailChimp tells you what they opened. Neither tells you which campaigns bring in contacts who buy.

SegMetrics joins Microsoft Ads spend to every MailChimp contact, so you can measure each campaign by the revenue its leads produce after 3, 6 and 12 months.

Microsoft Ads

Advertising

Sends to SegMetrics

Ads. Ad spend, clicks and campaign structure for true return on ad spend.

Microsoft Ads setup guide

SegMetrics

Joins them into

One profile per customer, across both apps
Every sale matched to the source that started it
Lifetime value by source, campaign and offer

MailChimp

Email Marketing

Sends to SegMetrics

Contacts. People, their attributes and their full activity history.
Lists. List membership, so you can segment by where someone opted in.
Tags. Tags applied and removed over time, with the date of each change.

MailChimp setup guide

brandan dubbel — Brendan Dubbels
Senior Partner Manager, Ontraport

Gustavo Paniagua, Slidebean — Gustavo Paniagua
Head of Marketing, Slidebean

Santo Cozzolino, Agilize — Santo Cozzolino
Director of Client Operations, Agilize Consulting

What you can do with Microsoft Ads and MailChimp in SegMetrics

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

Discover which ads do and don’t drive sales (no matter how long your funnel)
Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.