Mike Buckbee: How to get found when AI controls search (Episode 15)
ChatGPT just recommended three of your competitors and skipped you entirely. In this episode of Data Beats Opinion, learn how to get found when AI controls search.
Microsoft Ads + Google Ads integration
Compare Microsoft Ads and Google Ads by the revenue they bring in
Join your Microsoft Ads and Google Ads data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Microsoft Ads + Google Ads accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
Trusted by 3,000+ Marketers and Agencies
Compare every ad platform
See Microsoft Ads and Google Ads side by side, measured in revenue
Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Microsoft Ads and Google Ads and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Microsoft Ads
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
Google Ads
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Brendan Dubbels
Senior Partner Manager, Ontraport
It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.
Kevin McQuin
Glass Shower Direct
SegMetrics has greatly helped us identify the Ads/Channels that we should focus our ad $$ on.
What you can do with Microsoft Ads and Google Ads in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for Microsoft Ads and Google Ads
Deploy any of these inside SegMetrics with one click.
Microsoft Ads Campaign Performance Deep Dive
Analyze every Microsoft Ads campaign, ad group, and keyword with lifetime performance data.
Microsoft Ads Campaign Performance Overview
Connect your Microsoft Ads spend to real CRM conversions — see which Bing campaigns are actually driving revenue.
Microsoft Advertising
Get a clear read on your Microsoft Ads performance — from spend and clicks to actual pipeline revenue.
Further reading on Microsoft Ads and Google Ads
Tools & Recommendations, Marketing Trends
Best MCP Servers for Marketing (2026)
The best MCP servers for marketing in 2026: Klaviyo, HubSpot, Ahrefs, Google Ads, Stripe, Zapier and SegMetrics. What each one does, what it costs, and what it cannot do.
Adrian Savage: Inside the future of email deliverability (Episode 14)
Is your list ruining your email deliverability? In this episode of Data Beats Opinion, learn how to make sure new leads actually see your emails.
