Close + Stripe integration

See the Stripe revenue from your Close contacts

Join your Close and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Close + Stripe accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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The Email Copywriter
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Revenue per email

See which Close emails turn into Stripe revenue

Opens and clicks are not money. SegMetrics matches every Stripe payment to the Close contact who made it, so you can see the revenue behind each sequence, tag and campaign.

Close

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Lists. List membership, so you can segment by where someone opted in.
  • Tags. Tags applied and removed over time, with the date of each change.

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Stripe

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Stripe setup guide
Emily Hunkler, Quickly Hire
Emily Hunkler
Chief Operating Officer | Quickly Hire

We had issues getting an accurate report of where our leads and conversions were coming from and where our dollars were best spent.

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Joanna Wiebe headshot
Joanna Wiebe
Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

Copyhackers
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning

What you can do with Close and Stripe in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Discover the untapped profits hiding in your marketing