Close + Stripe integration
See the Stripe revenue from your Close contacts
Join your Close and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Close + Stripe accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
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See which Close emails turn into Stripe revenue
Opens and clicks are not money. SegMetrics matches every Stripe payment to the Close contact who made it, so you can see the revenue behind each sequence, tag and campaign.
Close
Email Marketing
Sends to SegMetrics
- Contacts. People, their attributes and their full activity history.
- Lists. List membership, so you can segment by where someone opted in.
- Tags. Tags applied and removed over time, with the date of each change.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
Stripe
Payments
Sends to SegMetrics
- Payments. One-off purchases, refunds and order value.
- Subscriptions. Recurring revenue, upgrades, downgrades and churn.

We had issues getting an accurate report of where our leads and conversions were coming from and where our dollars were best spent.

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.


For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

What you can do with Close and Stripe in SegMetrics
SegMetrics Optimizes
Your Email Funnels
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:
- Track the financial impact of every email and every funnel you send
- Discover the exact messaging and offers that turn engagement into revenue
- Optimize your funnels for different segments, no matter how long your customer journey

DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Maximize LTV with Upsell Insights
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Pre-built dashboards for Close and Stripe
Deploy any of these inside SegMetrics with one click.


