Kit + Stripe integration

See the Stripe revenue from your Kit contacts

Join your Kit and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Kit + Stripe accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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Quickly Hire
Squadcast
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Slidebean
Revenue per email

See which Kit emails turn into Stripe revenue

Opens and clicks are not money. SegMetrics matches every Stripe payment to the Kit contact who made it, so you can see the revenue behind each sequence, tag and campaign.

Kit

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Payments. One-off purchases, refunds and order value.
  • Tags. Tags applied and removed over time, with the date of each change.
Kit setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Stripe

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Stripe setup guide
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Lillian Pierson, Data Mania
Lillian Pierson
CEO, Data Mania

As much as I love Infusionsoft, getting valuable marketing data out of it can be like pulling teeth.

Data Mania
Chris Orzechowski, The Email Copywriter
Chris Orzechowski
Founder, The Email Copywriter

Segmetrics is the best tool for tracking every dollar in your business. You’re flying blind without it.

The Email Copywriter

What you can do with Kit and Stripe in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on Kit and Stripe

Discover the untapped profits hiding in your marketing