Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Easy Pay Direct Analytics
Easy Pay Direct is a payment gateway built for high-risk and high-volume sellers. SegMetrics connects to it directly and imports charges, rebills and refunds, so a decline or a cancelled rebill shows up against the campaign that acquired that customer instead of disappearing into a gateway report.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Refunds, upsells and order value, joined to the marketing that drove them.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Filter by any action or attribute to see which groups convert and which stall.
Easy Pay Direct positions itself as an alternative to Stripe for high-risk sellers. Its EPD Gateway is a solid, feature-packed product that’s compatible with most online shopping carts and provides top-notch Level I PCI-compliant security.
However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.
Using SegMetrics for your Easy Pay Direct sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.
Get started with SegMetrics, the best reporting tool for Easy Pay Direct. Go beyond basic dashboards by connecting your marketing to actual money in the bank.
Don’t have Easy Pay Direct yet? Get Easy Pay Direct. Or go to your Easy Pay Direct login.
Need help? Ask questions in our in-app support.
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SegMetrics Optimizes
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:

FINE-TUNE EVERY STAGE
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
SegMetrics shows how each funnel step drives profit over time. Use advanced segmentation to see what actually works and maximize long-term ROI.

SEE FULL LIFETIME RETURNS
Repeat customers are gold. Don’t measure ads on the first purchase only.
SegMetrics links every future sale back to its initial source. Get the true return on ad spend, and invest in what grows long-term value.

Everything SegMetrics reads from your Easy Pay Direct account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Payments
Combine your Easy Pay Direct data with all the tools you love, and get smarter insights instantly with 130+ integrations.