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Facebook + Easy Pay Direct integration
See the Easy Pay Direct revenue from every Facebook ad
Join your Facebook and Easy Pay Direct data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Facebook + Easy Pay Direct accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
Trusted by 3,000+ Marketers and Agencies
Know your true ROAS
Match every Easy Pay Direct sale to the Facebook ad that started it
Facebook reports conversions it can see. Easy Pay Direct holds the money. SegMetrics joins the two, so return on ad spend is measured against real Easy Pay Direct revenue, including refunds and repeat purchases.
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
Easy Pay Direct
Payments
Sends to SegMetrics
- Payments. One-off purchases, refunds and order value.
- Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Ian McPherson
CMO, Therapy Wisdom
We’ve been using SegMetrics for about two and a half years, and I can easily say that the visual accessible representation of the data that…
Joanna Wiebe
Founder, Copyhackers
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.
Olly Richards
Founder, StoryLearning
For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…
What you can do with Facebook and Easy Pay Direct in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for Facebook and Easy Pay Direct
Deploy any of these inside SegMetrics with one click.
Further reading on Facebook and Easy Pay Direct
