Accurate GrazeCart analytics
The Easiest GrazeCart Reporting Dashboards
GrazeCart is point-of-sale and online store software for farms, butchers and fresh food retailers. SegMetrics connects directly and imports its customers, orders, subscriptions and site tracking together, so both online and in-store revenue can be read against the marketing that brought each buyer in.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your GrazeCart Marketing
Find high-value customer segments
Track PPC campaigns to revenue
Maximizing order value
Traditional tools overlook sequences that boost sales later. That means you miss out on true revenue potential.
The farm store point of sale software just got better.
GrazeCart is an all-in-one platform built specifically for farmers, butchers, and fresh food retailers to manage both online and in-store sales, inventory, and customer relationships. While GrazeCart excels at handling variable-weight products and multi-channel operations, its built-in analytics can’t show you the complete revenue journey across your entire marketing ecosystem.
Integrating SegMetrics with GrazeCart transforms your data into actionable insights. You’ll finally see which marketing channels, customer segments, and campaigns are driving your most profitable customers – not just sales volume. Track the true lifetime value of wholesale versus retail customers, measure the ROI of your email campaigns, and identify which products and promotions generate sustainable growth.
Connecting GrazeCart to SegMetrics takes just a few clicks. Within minutes, you’ll have visibility into where every dollar of farm-fresh revenue really comes from.
Don’t have GrazeCart yet? Get GrazeCart. Or go to your GrazeCart login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies

“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.

SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

DIVE DEEPER THAN DEMOGRAPHICS
Discover High-Value Personas
Browser data doesn’t reveal customer motivations. It’s real human attributes that drive sales.
SegMetrics taps into fields like role or industry to pinpoint your most profitable personas. Focus on the avatars that truly boost revenue.

What syncs with GrazeCart
Everything SegMetrics reads from your GrazeCart account, and how the connection is made.
- What syncs
- Contacts
- Payments
- Subscriptions
- Pixel tracking
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
eCommerce
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