Attributing sales, not just leads
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
Accurate Mews Analytics
The Easiest Mews Reporting Dashboards
Mews is a cloud property management system for hotels and hospitality. SegMetrics connects natively and imports its guest records, so the marketing that drives bookings can be measured against the guests who actually arrive and what they spend on the stay.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Mews Marketing
Create loyal customers
Repeat customers are gold. Don’t measure ads on the first purchase only.
Interaction Insights
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
Optimize Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
The all-in-one property management system just got better.
Mews is a cloud-based property management system designed for the hospitality industry. Mews’ internal analytics can help you understand your operations analytics, but more detail is needed to fully integrate and optimize your all of your marketing for revenue.
Using SegMetrics with Mews gives you a cross-platform, single source of truth for the revenue-impact of all your marketing. You can see exactly what efforts are driving your growth and operations – and which are wasting your time and money.
All it takes is a few clicks to integrate Mews with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have Mews yet? Get Mews. Or go to your Mews login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
FULL LIFECYCLE ANALYTICS
Track In-App Engagement by Source
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.
DIVE DEEPER THAN DEMOGRAPHICS
Discover High-Value Personas
Browser data doesn’t reveal customer motivations. It’s real human attributes that drive sales.
SegMetrics taps into fields like role or industry to pinpoint your most profitable personas. Focus on the avatars that truly boost revenue.
What syncs with Mews
Everything SegMetrics reads from your Mews account, and how the connection is made.
- What syncs
- Contacts
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Other
Better Together! Connect Mews to all your data:
Combine your Mews data with all the tools you love, and get smarter insights instantly with 130+ integrations.
Stripe
Use Stripe’s software and APIs to accept payments, send payouts, and manage your business online
Google Ads
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Zapier
Connect your apps and automate workflows
YouTube Ads
Online video advertising lets you reach potential customers where they’re watching.