Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate SAP Engagement Cloud Analytics
The Best SAP Engagement Cloud Reporting Dashboards
SAP Engagement Cloud (formerly Emarsys) powers personalized, omnichannel campaigns across email, SMS, mobile, web, and loyalty programs. SegMetrics connects natively and imports its contacts and lists, so each subscriber can be traced back to the campaign that recruited them and forward to the revenue they produce.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your SAP Engagement Cloud Marketing
Optimize every send
Tie revenue to individual emails and sequences instead of opens and clicks.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
SAP Engagement Cloud is an AI-powered, omnichannel customer engagement platform.
SAP Engagement Cloud (formerly Emarsys) is a customer engagement platform built around personalized, multichannel marketing. Its own reports show you opens, clicks and sends, but they stop short of showing which of your marketing efforts actually bring in revenue.
Using SegMetrics with SAP Engagement Cloud gives you a single source of truth for the revenue impact of all your marketing. You can see which channels, campaigns, ads, segments and products are driving your business, and which are wasting your time and money.
Setup takes a few minutes. Create an API user in SAP Engagement Cloud, paste its credentials into SegMetrics, and your contacts and lists start to import. You’ll then see where every dollar of revenue originated.
Don’t have SAP Engagement Cloud yet? Get SAP Engagement Cloud. Or go to your SAP Engagement Cloud login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.
Brendan Dubbels
Senior Partner Manager, Ontraport
It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.
Eben Pagan
Founder, Eben Pagan Training
SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Email Funnels
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:
- Track the financial impact of every email and every funnel you send
- Discover the exact messaging and offers that turn engagement into revenue
- Optimize your funnels for different segments, no matter how long your customer journey
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
What syncs with SAP Engagement Cloud
Everything SegMetrics reads from your SAP Engagement Cloud account, and how the connection is made.
- What syncs
- Contacts
- Lists
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Email Marketing
Better Together! Connect SAP Engagement Cloud to all your data:
Combine your SAP Engagement Cloud data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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