Segment collects user events from every customer touch point (your website, web and mobile apps, tools) and provides a complete data toolkit to every team in your org. They take care of the redundant and repetitive work that comes with integrating new tools, maintaining data pipelines, and managing data quality.
However, visiting your site is just one step in a customer’s journey. SegMetrics uses Segment to join your page views to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting page views to purchases they make weeks, months or years later.
Using SegMetrics together with Segment as your web reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success.
When you get started with Segment and SegMetrics you can see how different groups perform within your marketing site and through the whole funnel.