Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Segment Analytics
Build Reporting Dashboards for Segment
Segment collects user events from your site, apps and tools and routes them wherever they are needed. SegMetrics connects natively as a destination, so the event stream you already maintain feeds attribution without a second tracking implementation.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Segment Marketing
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Connected in minutes
Authorise once and your historical data comes with you.
Customer data management solution that helps you make sense of customer data
Segment collects user events from every customer touch point (your website, web and mobile apps, tools) and provides a complete data toolkit to every team in your org. They take care of the redundant and repetitive work that comes with integrating new tools, maintaining data pipelines, and managing data quality.
However, visiting your site is just one step in a customer’s journey. SegMetrics uses Segment to join your page views to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting page views to purchases they make weeks, months or years later.
Using SegMetrics together with Segment as your web reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success.
When you get started with the Segment integration with SegMetrics you can see how different groups perform within your marketing site and through the whole funnel.
Don’t have Segment yet? Get Segment. Or go to your Segment login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
SegMetrics Optimizes
Your E-Commerce Sales
A sale shouldn’t be the end of the journey—it’s the beginning. Learn what keeps customers coming back for more.
With SegMetrics you can:
- Uncover the traffic sources and campaigns that bring in the highest lifetime value
- Track every customer touchpoint to see what fuels repeat purchases.
- Discover which upsells and cross-sells drive the most additional revenue.
DIAGNOSTIC SEGMENTATION
Filter your leads by any action or attribute
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
What syncs with Segment
Everything SegMetrics reads from your Segment account, and how the connection is made.
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Other
Better Together! Connect Segment to all your data:
Combine your Segment data with all the tools you love, and get smarter insights instantly with 130+ integrations.
Stripe
Use Stripe’s software and APIs to accept payments, send payouts, and manage your business online
Salesforce
Connect your entire company – every team, app, workflow, and data source – in one unified CRM
HubSpot
Your all-in-one stop for all of your marketing software needs.
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