Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


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67% of Businesses Don’t Protect Customer Data. Do You?

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…

The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

Tiered Pricing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…

Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…