Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Article
How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

 
Article
The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

 
Innovators
Multi-touch Attribution Models with Dan McGaw

Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…

 
Innovators
Creating More Efficient SOPs with Say Gabriel

We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…

 
Innovators
Modifying the Typical Sales Funnel with Claire Suellentrop

Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping…

 
Innovators
Descriptive Content & Authentic Marketing with Matt Giovanisci

Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim…

 
Innovators
Data driven lead generation & sales funnels with Brent Weaver

Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into…

 
Innovators
Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching…

 
Innovators
Reducing Churn & Increasing Customer Happiness with Val Geisler

Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close…

 
Innovators
Building Talented and Engaged Remote Teams with Jevin Maltais

Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He…

 
Innovators
The Importance of Personalization in Online Marketing with Jason Resnick

Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back…

 
Innovators
How Zach Goldie Boosted Email Conversion by 87%

Marketing to marketers is always a tricky proposition. As marketers, we get hundreds of emails from various lists a day,…

 
Innovators
Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host…

 
Innovators
Refining Your List with LeadShield.io

LeadShield is Brandon Shelton's 3rd SaaS. He has a proven track record as far as the marketing and growth of…

 
Innovators
Funnel Optimization Strategies: Josh Doody

Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He…