Written by
Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client’s marketing tools.
126 articles
Ad Tracking, Tracking & Reporting
What an attribution window is, how it differs from a lookback window, what each ad platform's default actually is, and why a short window quietly hides your best-performing ads.
Is bad marketing data sabotaging your growth? Here’s how to find out if your tracking and reporting is costing you real revenue.
In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…
Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?
Tracking & Reporting, Articles, Growth Strategies
When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…
Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…
Fill out ConvertKit’s survey for their annual State of the Creator Economy Report.
Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…
Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…
We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…
Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We’ve all been there.…
Save big on SegMetrics Intelligence (Get up to 4 months free)
We’re excited to announce the private release of SegMetrics’ new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…
There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…
There are a lot of things to think about when it comes to creating an online store. You need to…
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how…
Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in…
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…
Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…
As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…
Every marketer knows how important it is to constantly improve a website and track the results of your work. If…
Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…
We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…
We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…
Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping…
Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim…
Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into…
Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching…
Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close…
Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He…
Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back…
Marketing to marketers is always a tricky proposition. As marketers, we get hundreds of emails from various lists a day,…
Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host…
LeadShield is Brandon Shelton’s 3rd SaaS. He has a proven track record as far as the marketing and growth of…
Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He…
Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList – which…
So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…
Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…
You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…
People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…
One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…
Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…
When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…
Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…
Today, we’re going to show you how to create the perfect product to complement your main offer – a product…
John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…
We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…
If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…
Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…
Think of some of the big-name online personalities you know and follow. They seem like they can do just about…
Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…
Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…
They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…
One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…
How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…
Are you looking for your perfect Tech Stack and online business tools to start selling information products? Well, you have…
As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the…
Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…
Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…
You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…
Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You…
Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…
The best thing about creating your first course is that you don’t have to build it from scratch. You already…
At the end of your day, do you close out dozens of browser tabs that you intended to look at…
The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…
We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…
Let’s say you opened up a store in your town. You did everything you could to make sure it was…
Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…
We’ve heard from a number of customers over the past few months, and the biggest question people have is how…
Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or…
There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…
What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…
Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and…
When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…
Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what…
It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…
Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…
Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…
Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This…
Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools…
You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan.…
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…
As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day.…
So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…
![[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics](/img/articles/hero/update-subscriptions-contact-journey-cross-domain-analytics.jpg)
My uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well.…
SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…
SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…
URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…
Tools & Recommendations, Marketing
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…
Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…
Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…
Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…
Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and…
![[Update] SegMetrics Summer Feature Blowout](/img/articles/hero/update-segmetrics-summer-feature-blowout.jpg)
Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away…
Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…
Tools & Recommendations, Marketing
Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…
It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…
Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…
“The best thing about waiting until the last minute is that it only takes a minute.” —Wake Forest If there’s…
Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…
Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…
How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…
At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…
Every business wants to ensure they have good retention rates, how can segmenting your list help?
Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?
Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.
Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies…
Using tags but with no real system? Get more from Infusionsoft with these tips…
Customer Stories, Growth Strategies
John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to…
We’re going to go out on a short limb and guess you spend a ton of time and effort optimizing…
Over 40,000 users have signed up for Keap / Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar…
While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…
If you don’t ask, you’ll never know. It’s true in many situations – including your marketing. How can you personalize…
The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another…
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