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We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…
There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…
We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…
Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping…
Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim…
Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into…
Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching…
Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close…
Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He…
Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back…
Marketing to marketers is always a tricky proposition. As marketers, we get hundreds of emails from various lists a day,…
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.