Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Tracking & Reporting

5 signs your marketing data is actively hurting your business

Is bad marketing data sabotaging your growth? Here's how to find out if your tracking and reporting is costing you real revenue.

Keith Perhac

Founder @ SegMetrics

Popular

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All Marketing Advertising Innovators

Article

How to Write an Effective Case Study for Your Website

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…

Keith Perhac

Founder @ SegMetrics

Marketing Trends

Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

Keith Perhac

Founder @ SegMetrics

Article

What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac

Founder @ SegMetrics

Announcements

Introducing AI Insights: Your new tool for clear, actionable marketing insights

Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…

Keith Perhac

Founder @ SegMetrics

Article

Share your experience as a creator

Fill out ConvertKit's survey for their annual State of the Creator Economy Report.

Keith Perhac

Founder @ SegMetrics

Article

Save 30% on SegMetrics this BFCM — And Claim $775 in Bonuses

Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…

Keith Perhac

Founder @ SegMetrics

Article

Announcing ‘Share Connection Requests’

Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

Keith Perhac

Founder @ SegMetrics

Article

Why We’re Betting on Spiffy to Solve Your Checkout Woes

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Keith Perhac

Founder @ SegMetrics

Innovators

Spiffy X SegMetrics — Data Beats Opinion

Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…

Keith Perhac

Founder @ SegMetrics

Article

What’s New with SegMetrics? (September Edition)

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Keith Perhac

Founder @ SegMetrics

Article

Introducing Audit Trail

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…

Keith Perhac

Founder @ SegMetrics

Article

Welcome to the SegMetrics Summer Sale (Get up to 4 months free)

Save big on SegMetrics Intelligence (Get up to 4 months free)

Keith Perhac

Founder @ SegMetrics

Article

Introducing the Clarity Analytics Engine

We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

Keith Perhac

Founder @ SegMetrics

Article

Where Most People Go Wrong When Split Testing

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

Keith Perhac

Founder @ SegMetrics

Article

17 Tips for Improving Your Shopify Product Pages and Getting More Purchases

There are a lot of things to think about when it comes to creating an online store. You need to…

Keith Perhac

Founder @ SegMetrics