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Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…
Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…
We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…
Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We've all been there.…
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We’re excited to announce the private release of SegMetrics' new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…
There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…
There are a lot of things to think about when it comes to creating an online store. You need to…
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…
Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.