Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


Before You Email Your List — Read This First.


Keith Perhac
Founder @ SegMetrics

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Why Your 100k Email List Just Isn’t Good Enough

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

Content Mining: How to Find the Material You Need to Build a Product

The best thing about creating your first course is that you don’t have to build it from scratch. You already…

Defeating the Secret Scary Syndrome of Information Hoarding

At the end of your day, do you close out dozens of browser tabs that you intended to look at…

Finding Your Niche in a Global Market

The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…

Grow A Paying Customer Base…by Giving Away Your Content for Free

We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…

67% of Businesses Don’t Protect Customer Data. Do You?

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 2)

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

4 Easy Steps To Improve Lead Tracking

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

What to Say and How to Say It: Our Goof-proof Plan for Video Domination (Part 1)

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before...or…

The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…