How to answer your thorniest marketing questions, in real-time

Introducing SegMetrics’ all-new Data Explorer

What if you had ONE place where you could dive into ALL of your marketing data? One tool to get tactical, reliable, data-driven answers to your marketing questions?

To really optimize your marketing, you have to be able to go beyond high-level KPIs and simple questions. You need to ask the complex questions about your leads, channels, funnels, and ROI. You need to find the outliers — all your hidden profits as well as those dead ends sucking up your time and money.

Our new Data Explorer is your tool to do ALL of this.

In this post, we’ll introduce you to some of our favorite features of the new Data Explorer. (Want to see the Data Explorer in action up close? Sign-up for a 14-day free trial or book a demo.)

What are some of our favorite features of the new Data Explorer?

1. Fully-customizable data tables

Your business has unique strengths, challenges, and opportunities that generic reporting simply can’t capture. Cookie-cutter dashboards might look pretty, but they rarely deliver the actionable insights you need to spot problems and determine the right solutions.

The new Data Explorer puts you in complete control with:

• Customizable metrics and dimensions you can adapt to your specific marketing strategy or questions
• Real-time filtering that lets you focus on exactly what matters for your current campaign
• The ability to instantly switch data visualizations to spot trends at a glance

Don’t default to generic reporting! If your analytics tool can’t give you the clarity and customizability you need to spot the holes in your marketing, how are you going to fix them?

Use the Data Explorer to find out what you need to know about your business.

2. Advanced attribution models

Most beginners don’t pay attention to which attribution model their analytics uses. But as you grow in sophistication — and marketing budget — you quickly realize that HOW you measure your marketing makes a big difference on the results.

And all of the ad platforms will skew the data in their favor. That’s why it’s so important to have a trustworthy, single source of truth like SegMetrics.

Our completely overhauled attribution system now includes:

• Standard “first click” and “last click” attribution models
• Relative attribution models including “full funnel” and “first engagement”
• Real-time recalculation whenever you adjust your models or filters

Clear attribution can be the difference between a winning and losing campaign. Clarity matters!

3. Pre- and post-attribution filters

Sometimes the most valuable insights come from looking at your data from multiple angles.

Our new pre- and post-attribution filtering system gives you unprecedented control over how you analyze your marketing performance. Now you can add filters BEFORE and AFTER you apply your attribution model.

This layered approach helps you pinpoint exactly which segments of your audience are most valuable — and which marketing efforts are driving their behavior.

4. Deeper user insights

Behind every conversion is a real person with unique characteristics.

Most analytics tools don’t show you these details — let alone empower you to filter based on them — but SegMetrics 4.0’s Data Explorer does.

I’m talking about data points like demographics, location, IP address and lots more. Now you can filter your data explorations on a much deeper set of characteristics and fine-tune your optimizations.

What does this look like in practice? Instead of just knowing you have “buyers from California,” you can discover that your highest-value customers are predominantly from San Francisco and Los Angeles, use mobile devices, and typically convert after interacting with your email sequence.

That’s information you can actually use to refine your targeting and messaging – not just interesting trivia for your next team meeting.

5. Real-time data breakdowns

The most valuable marketing insights often come from spotting anomalies or unexpected patterns in your data. Traditionally, finding these goldmines required tediously cross-referencing multiple reports and dozens of open tabs.

SegMetrics’ Data Explorer lets you spot and explore these goldmines in real-time.

For example, if you spot a spike in conversions, you can use the Data Explorer to dive into your data and find out what’s really going on:

• Did a new ad drive a wave of high-quality leads?
• Was it a specific campaign? Or user segment?
• What elements did and didn’t impact those conversions?

6. Enhanced visualizations

In many cases, graphs are more powerful than numbers. That’s because what you really want isn’t data, but INSIGHT. You want to spot trends and be able to dig into the hidden factors driving them.

SegMetrics’s Data Explorer includes improved data visualizations that let you mix and match data points to uncover hidden correlations. And you can swap them out on the fly to select the right view for the decision you need to make.

These visualizations don’t just make your data prettier — they fundamentally change how quickly you can spot opportunities and course-correct when things aren’t working. What used to take hours of analysis can now be identified in seconds.

7. Data Ledgers

Trust in your marketing data is non-negotiable. It’s why one of our founding principles has always been: “If we say 100 leads came from your ad, we’ll show you 100 emails.”

(If you don’t trust your marketing data, please, book a call with us ASAP.)

Our Data Explorer takes this trust to the next level. We’ve made it even easier to click any metric and get a transparent view of every lead, order and subscription behind it.

You can even click any email and see the full customer journey for every user, step-by-step. All inside the SegMetrics platform. No jumping between reports, no losing your place.

8. Team Collaboration

Marketing is a team sport. Insights are most valuable when shared across your organization.

The new save and share functionality in SegMetrics 4.0 makes collaboration seamless. Simply create, save and your Data Explorer configurations. Now everyone on your team can be working from the same data.

A small change with a massive boost on productivity and collaboration.

Test-drive the all-new Data Explorer (with your own data!)

Marketing is hard! You have 101 questions about what is and isn’t working. The Data Explorer can help.

With SegMetrics 4.0’s new Data Explorer, you now have the tools to quickly and easily answer your thorniest marketing questions, in real-time.

Ready to see these features in action?

Book a demo today to experience firsthand how SegMetrics 4.0 can transform your marketing analytics and help you uncover the hidden opportunities in your business.

Or start a 14-day free trial to test-drive SegMetrics 4.0 with your own data. We’ll help you get up and running quickly.