10 Years of SegMetrics and the Evolution of Marketing Analytics (Video)

AI, attribution and the future of marketing analytics. Are you ready?

SegMetrics is turning 10 years old this month!

It’s been an amazing decade at the forefront of marketing analytics. To celebrate, Keith Perhac (founder and CEO of SegMetrics) and Scott Queen (SegMetrics’ Head of Product Strategy) grabbed a drink and took a look at the evolution of marketing analytics for the latest episode of Happy Hour Analytics! 🥃

We also looked at AI, what’s coming next, and what most marketers get wrong about their data.

Grab a drink. Let’s dive in!

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Some of the big topics in this episode:**

• Peanut butter whiskey — yes, it’s a thing (00:00)
• The origins of SegMetrics (00:35)
• Behind-the-scenes of conversion agencies and data-driven decision-making (01:05)
• The evolution of using software for marketing analytics (05:03)
• The difference between web tracking vs people tracking (06:54)
• What trust and transparency in your data actually looks like (08:45)
• How SegMetrics’ agency background drives its goals (12:07)
• What’s next? How AI will shape marketing and analytics (15:30)
• Why asking better questions can accelerate your growth (18:21)

To learn more about upleveling the quality of marketing data in your business, book a call with one of our marketing analytics experts.

(And check out our video about the difference between web analytics vs. people analytics.)

Thank you for following us. Helping you discover what is and isn’t working in your business is what drives us day after day, year after year.

Cheers to the next 10 years!