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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Conversion Feeder - Feature Banner - SegMetrics
Announcements

Introducing Conversion Feeder

Stop training your ads on the wrong customers. Conversion Feeder sends filtered conversion data to Facebook, Google, TikTok, and Bing — every day, automatically — so your ad targeting gets sharper without you touching a spreadsheet.
Ryan Johnson
Marketer @ SegMetrics
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Shareable Agency Dashboard Templates - announcement banner image
Announcements
Introducing Shareable Agency Dashboard Templates

Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics' helps you systematize and scale your agency dashboards.

Ryan Johnson
Marketer @ SegMetrics
 
AI Search Tracking feature from SegMetrics for marketing analytics
Announcements
Introducing AI Search Tracking

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics' AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

Ryan Johnson
Marketer @ SegMetrics
 
Metric Alerts feature banner image for SegMetrics
Announcements
Introducing Metric Alerts

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

Ryan Johnson
Marketer @ SegMetrics
 
Announcements
Introducing Multi-Report Tables

Stop hopping between spreadsheets! SegMetrics' new Multi-Report Tables allow you to combine data from different reports into a single-clean table.

Ryan Johnson
Marketer @ SegMetrics
 
Black Friday Playbook banner - SegMetrics
Announcements
How to run a winning Black Friday promo

If you’re ready to build a Black Friday campaign that sells, we've got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

Ryan Johnson
Marketer @ SegMetrics
 
How to generate leads with PDF lead magnets - Playbook announcement banner
Growth Strategies
How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Ryan Johnson
Marketer @ SegMetrics
 
SegMetrics 4.0 Hubble banner
Article
Introducing SegMetrics 4.0 Hubble

Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!

Ryan Johnson
Marketer @ SegMetrics
 
Article
Simplify Your Financial Reporting with Multi-Currency Conversion

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

Ryan Johnson
Marketer @ SegMetrics
 
Article
Announcing the SegMetrics Partner Directory

Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

Ryan Johnson
Marketer @ SegMetrics
 
Announcements
Introducing AI Insights: Your new tool for clear, actionable marketing insights

Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…

Keith Perhac
Founder @ SegMetrics
 
Announcements
Studiocart Meet SegMetrics: Upgrade Your Data Analysis

Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…

Ryan Johnson
Marketer @ SegMetrics
 
Announcements
New Feature: Analytic Insights

They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…

Keith Perhac
Founder @ SegMetrics
 
Announcements
New Feature: Zapier Integration

One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…

Keith Perhac
Founder @ SegMetrics
 
Announcements
[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

Keith Perhac
Founder @ SegMetrics
 
Announcements
[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…

Keith Perhac
Founder @ SegMetrics