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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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SegMetrics
 
Multi-device attribution
Article

Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which, simply put, is figuring out exactly which marketing efforts lead to the final purchase, is a method most marketing agencies utilize in order to improve their future marketing strategies. The struggle in accumulating enough data to understand conversion is something even the best agencies face, especially since the use of multiple devices leads to fragmented user data. 
Denise Cullom
Marketer @ SegMetrics
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All Marketing Advertising Innovators
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You run a marketing agency. It works. Clients pay you but you're stuck doing everything yourself. You want to grow…

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Article
15 Customer Touchpoints That Will Optimize Your Customer Journey

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…

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Article
How to Write an Effective Case Study for Your Website

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…

Keith Perhac
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ecommerce store
Article
Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution

Denise Cullom
Marketer @ SegMetrics
 
Article
5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Denise Cullom
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Article
The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Denise Cullom
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Hotel Marketing Analytics
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Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

Denise Cullom
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Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

Denise Cullom
Marketer @ SegMetrics
 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom
Marketer @ SegMetrics
 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

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Saas Busines Model
Article
Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Denise Cullom
Marketer @ SegMetrics
 
Web Hosting Solution
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How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

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Marketing Analytics Software
Tools & Recommendations
5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Denise Cullom
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digital marketing analytics
Article
What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac
Founder @ SegMetrics
 
Snowball Creations guest post on ROAS
Article
How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson
Marketer @ SegMetrics