Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product that excites your customer base and expands your revenue stream.

Keith Perhac

Founder @ SegMetrics

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All Marketing Advertising Innovators

Article

How EOFire’s Free Email Courses Actually Drive Revenue

John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…

Keith Perhac

Founder @ SegMetrics

Article

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

Keith Perhac

Founder @ SegMetrics

Article

Email Marketing Success – Work at It and Learn from It

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…

Keith Perhac

Founder @ SegMetrics

Article

How To Deal With Competitors In Your Space – Your Perspective Matters

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…

Keith Perhac

Founder @ SegMetrics

Article

Are You Wearing Too Many Hats?

Think of some of the big-name online personalities you know and follow. They seem like they can do just about…

Keith Perhac

Founder @ SegMetrics

Article

What To Get Started With Today?

Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…

Keith Perhac

Founder @ SegMetrics

Article

Does Last Touch Attribution Hold Up Today

Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…

Keith Perhac

Founder @ SegMetrics

Article

Boost Your Design Confidence! Insights For Non-Designers From Jane Portman of UI Breakfast

How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…

Keith Perhac

Founder @ SegMetrics

Article

Understanding Churn

Churn is probably one of the most contentious metrics available to business owners (if you can even imagine such a…

Keith Perhac

Founder @ SegMetrics

Article

The Definitive Guide to the Software & Services You Need to Start Selling Information Products – 2nd Edition

Are you looking for your perfect Tech Stack and online business tools to start selling information products? Well, you have…

Keith Perhac

Founder @ SegMetrics

Article

How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…

Keith Perhac

Founder @ SegMetrics

Article

Prevent Subscriber Burnout with our Healthy Email List Handbook

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…

Keith Perhac

Founder @ SegMetrics

Article

Beef Up Your Email List Using Free Carrot Content

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…

Keith Perhac

Founder @ SegMetrics

Article

Before You Email Your List — Read This First.

Whoops. ...You created a new product. ...You gave it a sexy name. ...You went all-out in search of publicity. ...You…

Keith Perhac

Founder @ SegMetrics

Article

Why Your 100k Email List Just Isn’t Good Enough

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

Keith Perhac

Founder @ SegMetrics