Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework — requiring any apps that use cross-app tracking to show an opt-out prompt to the user, as well as limit the ways that apps can use tracking data internally.

Keith Perhac

Founder @ SegMetrics

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9 Must-Have CRO Tools To Use And Track Results in 2020

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The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…

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A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

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Building Marketing Funnels that Convert – in 90 Minutes

We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…

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Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…

Keith Perhac

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How to Transform Any Product Into a Premium Product

Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…

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How to Turn Your Book Into a Course

You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…

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19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

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Give Yourself a Head Start with a Mastermind Beta Launch

One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…

Keith Perhac

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How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

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Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…

Keith Perhac

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Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…

Keith Perhac

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The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product…

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How EOFire’s Free Email Courses Actually Drive Revenue

John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…

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How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

Keith Perhac

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