MailChimp + WooCommerce integration

See the WooCommerce revenue from your MailChimp contacts

Join your MailChimp and WooCommerce data in SegMetrics and see which campaigns, emails and offers turn into revenue.

Connect MailChimp and WooCommerce Book a demo

What MailChimp + WooCommerce accounts see in SegMetrics

median days to first purchase: 0
revenue per lead in 90 days: $0
of revenue from repeat buyers: 0%

Trusted by 3,000+ Marketers and Agencies

Revenue per email

See which MailChimp emails turn into WooCommerce revenue

Opens and clicks are not money. SegMetrics matches every WooCommerce payment to the MailChimp contact who made it, so you can see the revenue behind each sequence, tag and campaign.

MailChimp

Email Marketing

Sends to SegMetrics

Contacts. People, their attributes and their full activity history.
Lists. List membership, so you can segment by where someone opted in.
Tags. Tags applied and removed over time, with the date of each change.

MailChimp setup guide

SegMetrics

Joins them into

One profile per customer, across both apps
Every sale matched to the source that started it
Lifetime value by source, campaign and offer

WooCommerce

eCommerce

Sends to SegMetrics

Payments. One-off purchases, refunds and order value.
Subscriptions. Recurring revenue, upgrades, downgrades and churn.

WooCommerce setup guide

Donovan Glass, Noot — Donovan Glass
Director of Marketing, Noot Inc.

Santo Cozzolino, Agilize — Santo Cozzolino
Director of Client Operations, Agilize Consulting

Just Rijna, StringKick — Just Rijna
Founder, StringKick

What you can do with MailChimp and WooCommerce in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

Track the financial impact of every email and every funnel you send
Discover the exact messaging and offers that turn engagement into revenue
Optimize your funnels for different segments, no matter how long your customer journey

Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.