ActiveCampaign + WooCommerce integration

See the WooCommerce revenue from your ActiveCampaign contacts

Join your ActiveCampaign and WooCommerce data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What ActiveCampaign + WooCommerce accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

Trusted by 3,000+ Marketers and Agencies

StringKick
Copyhackers
AdSkills
CourseCareers
Squadcast
Multifamily University
Amanda Hines International LLC
Lloyd Learning Labs
ProductLed
Noot Inc.
Glass Shower Direct
Copyhackers
Foundr
DigitalMarketer
StringKick
Copyhackers
AdSkills
CourseCareers
Squadcast
Multifamily University
Amanda Hines International LLC
Lloyd Learning Labs
ProductLed
Noot Inc.
Glass Shower Direct
Copyhackers
Foundr
DigitalMarketer
Revenue per email

See which ActiveCampaign emails turn into WooCommerce revenue

Opens and clicks are not money. SegMetrics matches every WooCommerce payment to the ActiveCampaign contact who made it, so you can see the revenue behind each sequence, tag and campaign.

ActiveCampaign

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Deal pipelines. Deals and pipeline stages, so long sales cycles stay attributed.
  • Payments. One-off purchases, refunds and order value.
  • Tags. Tags applied and removed over time, with the date of each change.
ActiveCampaign setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

WooCommerce

eCommerce

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
WooCommerce setup guide
Just Rijna, StringKick
Just Rijna
Founder, StringKick

Using SegMetrics, I managed to set up a system that shows me where, when and why leads are turning into customers

StringKick
Joanna Wiebe headshot
Joanna Wiebe
Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

Copyhackers
Liana Ling
Liana Ling
CEO, AdSkills

Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.

AdSkills

What you can do with ActiveCampaign and WooCommerce in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on ActiveCampaign and WooCommerce

Discover the untapped profits hiding in your marketing