Google Ads + WooCommerce integration

See the WooCommerce revenue from every Google Ads ad

Join your Google Ads and WooCommerce data in SegMetrics and see which campaigns, emails and offers turn into revenue.

Connect Google Ads and WooCommerce Book a demo

What Google Ads + WooCommerce accounts see in SegMetrics

median days to first purchase: 0
revenue per lead in 90 days: $0
of revenue from repeat buyers: 0%

Trusted by 3,000+ Marketers and Agencies

Know your true ROAS

Match every WooCommerce sale to the Google Ads ad that started it

Google Ads reports conversions it can see. WooCommerce holds the money. SegMetrics joins the two, so return on ad spend is measured against real WooCommerce revenue, including refunds and repeat purchases.

Google Ads

Advertising

Sends to SegMetrics

Ads. Ad spend, clicks and campaign structure for true return on ad spend.

Google Ads setup guide

SegMetrics

Joins them into

One profile per customer, across both apps
Every sale matched to the source that started it
Lifetime value by source, campaign and offer

WooCommerce

eCommerce

Sends to SegMetrics

Payments. One-off purchases, refunds and order value.
Subscriptions. Recurring revenue, upgrades, downgrades and churn.

WooCommerce setup guide

Kevin McQuin, Glass Shower Direct — Kevin McQuin
Glass Shower Direct

Ian McPherson, CMO of Therapy Wisdom, recommends SegMetrics — Ian McPherson
CMO, Therapy Wisdom

Joanna Wiebe

Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

What you can do with Google Ads and WooCommerce in SegMetrics

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

Discover which ads do and don’t drive sales (no matter how long your funnel)
Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.