Neville Medhora: Will your business survive AI? (Episode 09)
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Pinterest Ads + TikTok integration
Compare Pinterest Ads and TikTok by the revenue they bring in
Join your Pinterest Ads and TikTok data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Pinterest Ads + TikTok accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
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Compare every ad platform
See Pinterest Ads and TikTok side by side, measured in revenue
Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Pinterest Ads and TikTok and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Pinterest Ads
Advertising
Sends to SegMetrics
- Contacts. People, their attributes and their full activity history.
- Payments. One-off purchases, refunds and order value.
- Subscriptions. Recurring revenue, upgrades, downgrades and churn.
- Tags. Tags applied and removed over time, with the date of each change.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
TikTok
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Christian Lovrecich
Founder, Lovrecich Media
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it…
Brendan Dubbels
Senior Partner Manager, Ontraport
It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.
Dr. Michelle Lloyd
Founder, Lloyd Learning Labs
This was great information and a phenomenal experience
What you can do with Pinterest Ads and TikTok in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for Pinterest Ads and TikTok
Deploy any of these inside SegMetrics with one click.
Pinterest Ads Campaign Performance Deep Dive
See lifetime performance for every Pinterest campaign, ad group, and Promoted Pin in one view.
Pinterest Ads Campaign Performance Overview
Turn Pinterest’s high-intent audience into measurable ROI — connect Promoted Pin clicks to real leads and revenue.
Pinterest Advertising
Connect your Pinterest ad spend to real revenue and see which Promoted Pins actually convert.
Further reading on Pinterest Ads and TikTok
