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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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SegMetrics
 
Article

SegMetrics Channel Categorization

Users can now make a top-level comparison of how sources are performing, with automatic channel categorization.
Keith Perhac
Founder @ SegMetrics
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All Marketing Advertising Inside SegMetrics Innovators
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Discover the True Revenue of Your Snapchat Ads with SegMetrics

Snapchat Ads now plugs into SegMetrics through our native integration! Simply connect your account to see how your ad clicks…

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Article
Get even more answers from your PayPal data with the updated SegMetrics integration

The PayPal integration for SegMetrics has levelled up! The deeper connection lets users delve even deeper into the customer information…

Vanessa Copley
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Guide
The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business.  So of course, there are countless articles about elements such as improving…

Keith Perhac
Founder @ SegMetrics
 
Guide
Finally see why subscriber tags are worth using and how to keep them organized

Pretty much every email automation platform lets marketers tag subscribers... and pretty much every marketer ends up with a questionably…

Keith Perhac
Founder @ SegMetrics
 
Article
Updated Tracking Snippet

The SegMetrics tracking snippet is now more powerful and easy to use. It still collects the same core Optin Values…

Keith Perhac
Founder @ SegMetrics
 
Discover How to Bring in More Leads with SegMetrics and Marketo

We have expanded our integrations, so SegMetrics can now connect with Marketo. You can import all the information about your…

Vanessa Copley
Marketing
 
Article
Discover How to Boost Your Campaign Performance with SegMetrics and AWeber

The AWeber integration for SegMetrics is now live! Users can bring existing subscriber and customer information straight into SegMetrics within…

Vanessa Copley
Marketing
 
Level Up your Lead Gen with SegMetrics and Pardot

Next up in our new integrations spree is Pardot! Users can connect their existing Pardot account with SegMetrics to automatically…

Vanessa Copley
Marketing
 
Discover How to Attract More Members with SegMetrics and MemberMouse

We are excited to announce that SegMetrics now integrates with the MemberMouse membership platform for WordPress. With this native connection,…

Keith Perhac
Founder @ SegMetrics
 
Connect the Marketing Tools You Already Use with Our New Segment Integration

We are excited to announce that SegMetrics is now integrated with Segment. This allows you to bring your existing visitor…

Keith Perhac
Founder @ SegMetrics
 
Article
SegMetrics Customer Journey

Understanding what caused a lead to purchase is one of the most important aspects of your marketing funnels. Now, there’s…

Keith Perhac
Founder @ SegMetrics
 
Email Notifications

Here at SegMetrics, we LOVE data. But not everyone likes diving into the weeds as much as we do. That’s…

Keith Perhac
Founder @ SegMetrics
 
Managing Link Tracking

We all know how miserable managing our tracking links is. Keeping track of which campaigns point where, and making sure…

Keith Perhac
Founder @ SegMetrics
 
Article
Custom Dashboards

Reports are great! (YAY) But they can be a time-sink. (BOO) That’s why there’s now an easy way to get…

Keith Perhac
Founder @ SegMetrics
 
Article
Sales Velocity Reporting

Revenue is great. But the amount of money that a customer is worth is always changing. When you spend money…

Keith Perhac
Founder @ SegMetrics