Team Dashboards
It’s a fact that the more visible metrics are, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.
Learn more4.7/5 based on 2,374 reviews | GDPR Compliant
Know exactly which emails drive revenue for your newsletter
See beyond open rates with subscriber-level analytics that shows which content truly helps monetize your audience.
Jesse Hanley, Bento
Turn Casual Readers Into Paying Subscribers
Every email is an opportunity. SegMetrics reveals which newsletters drive engagement and revenue. See what topics convert free to paid subscribers. Learn which content attracts sponsors. Identify the emails that sell your products. Stop guessing about what works — and start growing with confidence.
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
John Lee Dumas
Founder of EOFire
“SegMetrics is ON FIRE!! It is hands down the best analytics tool for marketers.”
Lauren Pawell
Bixa Media
“Not only does the software give my clients an accurate idea of current marketing performance, but it also allows them to make more…”
Uncover the hidden profit in every part of your funnel
Subscriber Journey Insights
Track From First Read to First Purchase
Basic analytics only show opens and clicks. You need to know which specific emails trigger conversions. That leaves you in the dark about actual revenue impact.
SegMetrics connects every subscriber action to real revenue. See which newsletters drive paid subscriptions, sponsorship clicks, or product sales — even months after they read it.
Audience Segmentation
Target Content Based on What Actually Works
Not all subscribers engage with the same content. Sending the wrong material risks unsubscribes and missed revenue opportunities.
SegMetrics reveals engagement patterns across different audience segments. Learn which topics resonate with each demographic. Tailor your content strategy to boost both retention and revenue.
Revenue Attribution
Measure True ROI for Every Email Sent
Most newsletter platforms can't connect content to actual dollars. That means you can't prove which emails truly monetize your audience.
SegMetrics tracks revenue from all sources — subscriptions, sponsorships, and product sales. Identify your most profitable content types and double down on what drives growth.
Transparent. Accurate. Simple.
Visitor Tracking & Identification
Get accurate insights on leads from any traffic source. Tracking every customer from first click to lead, through the nurture sequence and onto every purchase.
Learn moreAd Reporting
Attribute every dollar of LTV back to your ad campaigns. SegMetrics shows you the ad spend and ROI across all of your platforms, including Google, Facebook, and more — all in one report.
Learn moreConnect with the tools you already use
Bring your historical data in from the software you love, and get smarter insights instantly.
Kit
Email marketing platform for professional bloggers
MailChimp
Share your ideas with Mailchimp email newsletters
Stripe
Use Stripe’s software and APIs to accept payments, send payouts, and manage your business online
Paypal
PayPal is the faster way to send money, make an online payment, receive money and more
Measure and optimize your marketing campaigns through Facebook
Kajabi
All in one platform for selling, marketing, and delivering your online content.
Resources for Newsletter creators
Guides, benchmarks and teardowns from the SegMetrics blog — written for marketers who need their reporting to hold up.
Introducing User Agent Tracking
More than half of all web traffic today is bots. How does your site compare? See how much of yours is actually human, not padding.
Adrian Savage: Inside the future of email deliverability (Episode 14)
Is your list ruining your email deliverability? In this episode of Data Beats Opinion, learn how to make sure new leads actually see your emails.
Why Use Marketing Attribution Software When AI Can Just Pull My Data?
Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…
Discover the untapped profits hiding in your marketing
Only pay for the people you’re actively engaging with. Active subscribers are those who are marked as active in your ESP, visited your site, or who have active purchases, subscriptions or deals.Active subscribers are those who are marked as active in your ESP, visited your site, or who have active purchases, subscriptions or deals.
Launch
$57/mo
- Full Funnel AnalyticsTrack attribution, engagement and lifetime value throughout the entire customer journey
- Essentials ReportingThe most effective dashboards and reporting for your business, right at your fingertips
- 100+ IntegrationsConnect to 100+ different marketing tools to create a single source of truth for your marketing data
- Unlimited UsersBring your entire team, with no increased costs
- Full LTV TrackingAccelerate your growth with pre-built optimization reports
- Training & SupportAccess to some of the best education tools and support in the industry
Grow
$197/mo
- Everything in Launch
- Advanced ReportingAccelerate your growth with pre-built optimization reports
- Customer Journey TrackingGet detailed reporting on each contact's individual journey through your funnel
- Ad Conversion FeederSend purchase conversions back your ad platforms to increase conversion
- Advanced SegmentationBuild segments on any property or action your contacts take to find your most valuable customers
- 1-on-1 OnboardingGet up-and-running quickly hands-on training and set-up support
Scale
$397/mo
- Everything in Grow
- Advanced Data APIsGet programmatic access to the reporting and data ingest APIs
- Unlimited Custom DashboardsBuild and share custom dashboards that fit your unique reporting needs
- Server-Side TrackingHost the tracking pixel on your own domain to avoid ad-blockers
- Multi-Currency ConversionAutomatically convert, match, and integrate your data into one currency for crystal-clear decision making
- Dedicated Account ManagerWork one-on-one with a dedicated account manager to get personalized support and guidance
Enterprise
Complete analytics, reporting and support for companies over $10M/year in revenue
Book a DemoTrusted by 7,500+ Marketers and Newsletter creators
