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Track Every Step from Registration to VIP Pass Upgrade

Reveal the full customer journey of your summit attendees — see exactly which speakers, emails, and promotions drive all-access pass sales and long-term revenue.
Jessica Drummond, IWHI
Jessica Drummond, IWHI

Transform Free Attendees into VIP Buyers

Summit success isn’t just about registration numbers. SegMetrics reveals which promotional channels bring in high-value attendees who upgrade to all-access passes. Track the entire journey from first sign-up to VIP purchase and beyond. Stop guessing which speakers convert best. Know exactly where to focus for your next summit.

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Joanna Wiebe

Founder, Copyhackers
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’…. their webinars are better than most paid training.
Michelle Warner, Strategist

Michelle Warner

Strategy Consultant
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
Zach Moreno

Zach Moreno

Co-founder & CEO, Squadcast
With SegMetrics we were able to reduce our cost per acquisition by over 90%

Uncover the hidden profit in every part of your funnel

Complete Attribution Tracking

See Which Speakers Drive VIP Sales

Speaker popularity doesn’t always translate to revenue. Without proper tracking, you can’t identify which sessions actually lead to all-access pass purchases.

SegMetrics connects each attendee registration to their upgrade decision — even across multiple devices. Discover which speakers convert free attendees to paying customers, and prioritize them for your next event.

Maximize Post-Summit Revenue

Track Sales Beyond Your Event

The summit is just the beginning. Many hosts miss the opportunity to see which sessions drive post-event sales and long-term customer value.

SegMetrics shows the complete picture from initial registration through post-summit offers. Identify which speakers generate the most back-end revenue, and optimize your future summits for total profit.

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Optimize Promotional Channels

Find Your Most Valuable Traffic Sources

Promotion takes time and money, but traditional analytics can’t show which channels bring in quality attendees who actually purchase all-access passes.

SegMetrics reveals which ads, emails, and affiliate promotions deliver paying customers — not just registrations. Invest in sources that deliver VIP pass buyers, not just free sign-ups.

Transparent.
Accurate. Simple.

Team Dashboards

It’s a fact that the more visible metrics are, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.

Visitor Tracking & Identification

Get accurate insights on leads from any traffic source. Tracking every customer from first click to lead, through the nurture sequence and onto every purchase.

Ad Reporting

Attribute every dollar of LTV back to the your ad campaigns. SegMetrics shows you the ad spend and ROI across all of your platforms, including Google, Facebook,  and more — all in one report.

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Bring your historical data in from the software you love,
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Resources for Summit Creators

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