ActiveCampaign + ThriveCart integration

See the ThriveCart revenue from your ActiveCampaign contacts

Join your ActiveCampaign and ThriveCart data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What ActiveCampaign + ThriveCart accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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Amanda Hines International LLC
Copyhackers
Spain Revealed
AdSkills
Data Mania
ClassicalGuitarShed.com
CourseCareers
Squadcast
Multifamily University
Lloyd Learning Labs
ProductLed
StringKick
The Email Copywriter
Copyhackers
Amanda Hines International LLC
Copyhackers
Spain Revealed
AdSkills
Data Mania
ClassicalGuitarShed.com
CourseCareers
Squadcast
Multifamily University
Lloyd Learning Labs
ProductLed
StringKick
The Email Copywriter
Copyhackers
Revenue per email

See which ActiveCampaign emails turn into ThriveCart revenue

Opens and clicks are not money. SegMetrics matches every ThriveCart payment to the ActiveCampaign contact who made it, so you can see the revenue behind each sequence, tag and campaign.

ActiveCampaign

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Deal pipelines. Deals and pipeline stages, so long sales cycles stay attributed.
  • Payments. One-off purchases, refunds and order value.
  • Tags. Tags applied and removed over time, with the date of each change.
ActiveCampaign setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

ThriveCart

eCommerce

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Amanda Hines
Amanda Hines
Founder, Amanda Hines International LLC

Before I found SegMetrics, I couldn’t track which ads were responsible for sales and the data from the FB ads manager was completely…

Amanda Hines International LLC
Joanna Wiebe headshot
Joanna Wiebe
Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

Copyhackers
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Rebecca Houston
Marketing, Spain Revealed

We knew we needed a clear way to track revenue across multiple sources – email, content, launches – without having to manually build a…

Spain Revealed

What you can do with ActiveCampaign and ThriveCart in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on ActiveCampaign and ThriveCart

Discover the untapped profits hiding in your marketing