Data Beats Opinion

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

Email

The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

Keith Perhac

Founder @ SegMetrics

 

Announcements

[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

Keith Perhac

Founder @ SegMetrics

 

Customer Stories

Finding $221,075 in New Revenue For Entrepreneur on Fire

SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…

Keith Perhac

Founder @ SegMetrics

 

Customer Stories

How SegMetrics Fed Dr. Axe Insights for A Healthier Product Development Roadmap

SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…

Keith Perhac

Founder @ SegMetrics

 

Customer Stories

How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…

Keith Perhac

Founder @ SegMetrics

 

Ad Tracking

Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…

Keith Perhac

Founder @ SegMetrics

 

Marketing

The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

Keith Perhac

Founder @ SegMetrics

 

Ad Tracking

Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

Keith Perhac

Founder @ SegMetrics

 

Facebook

Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…

Keith Perhac

Founder @ SegMetrics

 

Article

Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

Keith Perhac

Founder @ SegMetrics

 

Marketing

What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

Keith Perhac

Founder @ SegMetrics

 

Announcements

[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…

Keith Perhac

Founder @ SegMetrics

 

Marketing

The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

Keith Perhac

Founder @ SegMetrics

 

Marketing

How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

Keith Perhac

Founder @ SegMetrics

 

Article

From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Keith Perhac

Founder @ SegMetrics