Video: How to validate your ad tracking

Are you relying on Google and Facebook’s ad data to manage your ads?

Many businesses rely on Google ads and Facebook ads to run their business — but have almost no visibility into how their ads are actually performing. If this is you, it’s not your fault. The ad platforms don’t tell you the truth. Ad tracking is next to impossible if you’re working with bad data.

In our latest video, Keith walks you through how to determine if your ad platform is LYING to you

Learn how to test the quality of your ad platform’s data, how to use multi-touch attribution to see how your ads are really performing, and discover a better approach to branded search.

Inside the video:

00:00 – Can you trust your ad manager data? (Spoiler: No) 00:31 – Why ad platforms mislead: The problem with siloed data 01:11 – Using attribution models to decode ad performance 01:18 – Inside the Advertising Report: Attribution that actually works 02:20 – Branded search: Understanding the “Google tax” 03:16 – Try it yourself: 14-day free trial of SegMetrics

Scaling your ads is a lot easier – and more fun – when you can see how well your ads are actually working.

If you have questions about your own ad tracking, book a call with one of our marketing analytics experts. We’re here to help!