Keap + Paypal integration

See the Paypal revenue from your Keap contacts

Join your Keap and Paypal data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Keap + Paypal accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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Revenue per email

See which Keap emails turn into Paypal revenue

Opens and clicks are not money. SegMetrics matches every Paypal payment to the Keap contact who made it, so you can see the revenue behind each sequence, tag and campaign.

Keap

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
  • Tags. Tags applied and removed over time, with the date of each change.
Keap setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Paypal

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Paypal setup guide
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Lauren Pawell, Bixa Media
Lauren Pawell
Bixa Media

Not only does the software give my clients an accurate idea of current marketing performance, but it also allows them to make more…

Bixa Media
Ian Chew, Seminal
Ian Chew
Founding Executive, Seminal

As much as I love Infusionsoft, getting valuable marketing data out of it can be like pulling teeth.

Seminal

What you can do with Keap and Paypal in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on Keap and Paypal

Discover the untapped profits hiding in your marketing