Drip + WooCommerce integration

See the WooCommerce revenue from your Drip contacts

Join your Drip and WooCommerce data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Drip + WooCommerce accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

Trusted by 3,000+ Marketers and Agencies

Bixa Media
Noot Inc.
StringKick
Glass Shower Direct
Jeff Youngren
Copyhackers
Foundr
DigitalMarketer
ClickFunnels
AdLeaks
Ontraport
Dr. Axe
Kit
Ad Outreach
Bixa Media
Noot Inc.
StringKick
Glass Shower Direct
Jeff Youngren
Copyhackers
Foundr
DigitalMarketer
ClickFunnels
AdLeaks
Ontraport
Dr. Axe
Kit
Ad Outreach
Revenue per email

See which Drip emails turn into WooCommerce revenue

Opens and clicks are not money. SegMetrics matches every WooCommerce payment to the Drip contact who made it, so you can see the revenue behind each sequence, tag and campaign.

Drip

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Tags. Tags applied and removed over time, with the date of each change.
Drip setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

WooCommerce

eCommerce

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
WooCommerce setup guide
Lauren Pawell, Bixa Media
Lauren Pawell
Bixa Media

Not only does the software give my clients an accurate idea of current marketing performance, but it also allows them to make more…

Bixa Media
Donovan Glass, Noot
Donovan Glass
Director of Marketing, Noot Inc.

SegMetrics helped to associate visitors with customers, and the insights gathered made knowing where and who to target with advertising…

Noot Inc.
Just Rijna, StringKick
Just Rijna
Founder, StringKick

Using SegMetrics, I managed to set up a system that shows me where, when and why leads are turning into customers

StringKick

What you can do with Drip and WooCommerce in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on Drip and WooCommerce

Discover the untapped profits hiding in your marketing