Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
The Best Marketing Reporting Tools in 2026: A Marketer’s Complete Guide
A Marketer’s Guide to the Best Analytics Visualization Tools You’ve got the data. It’s in your CRM, your ad platforms, your email service provider, and a do…
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Which Marketing Tools Actually Perform? A Data-First Guide
Which Marketing Tools Actually Perform? A Data-First Guide You’re asking one of the most common questions in marketing: “Which are the top-performing market…
Your Ad Platforms Are Guessing. Here’s How to Track Real Revenue.
You’re running ads on Google, Facebook, TikTok, and LinkedIn. Each platform shows strong ROAS. But your bank account tells a…
The Best Marketing Attribution Tools for 2026 (And How to Choose the Right One)
Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one…
Tools & Recommendations, Articles
Best Marketing Attribution Software (2026)
Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…
Content Marketing Reporting: Metrics, Tools & Best Practices for Tracking Performance
Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…
Greg Digneo: You need to own your distribution (Episode 12)
Paid ads, SEO, and cold outreach are breaking down. But there’s one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.
5 signs your marketing data is actively hurting your business
Is bad marketing data sabotaging your growth? Here’s how to find out if your tracking and reporting is costing you real revenue.
Introducing Shareable Agency Dashboard Templates
Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics’ helps you systematize and scale your agency dashboards.
Introducing AI Search Tracking
AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics’ AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.
Chris Orzechowski: There’s so much money in your list (Episode 11)
Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.
8 Influencer Marketing Tips to Scale Your Business
Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…
Tools & Recommendations, Articles
12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools
Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…
Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026
When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…
Introducing Metric Alerts
No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.
Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)
AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?
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