Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

Banner for Data Beats Opinion Episode 3 -- featuring Jason Resnick
Growth Strategies
Jason Resnick: How to build funnels like an email automation expert (Episode 03)

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

 
Article
The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

 
SegMetrics - Data Beats Opinion Episode 2 - Lianna Patch banner
Growth Strategies
Lianna Patch: The marketing strategy your competitors are too scared to try (Episode 02)

In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

 
Google AI Overview
Growth Strategies
How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

 
Clone your best customers banner - Just Ask Ian video - SegMetrics
Tracking & Reporting
Video: How to boost LTV with data-driven marketing

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

 
Hotel Marketing Analytics
Article
Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

 
Outbound's Renaissance - Harris Kenny - Data Beats Opinion Episode 01 - SegMetrics
Growth Strategies
Harris Kenny: Why outbound sales just got interesting again (Episode 01)

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

 
How to generate leads with PDF lead magnets - Playbook announcement banner
Growth Strategies
How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

 
Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

 
Just Ask Ian: Stop wasting money on the wrong ads - banner
Tracking & Reporting
Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

 
Saas Busines Model
Article
Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

 
How to rapidly scale your lifetime customer value (LTV)
Growth Strategies
How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

 
Web Hosting Solution
Article
How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…