Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Check This Out: “How can I report across all my different marketing tools to get actual customer value?”

Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…

 
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Studiocart Meet SegMetrics: Upgrade Your Data Analysis

Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…

 
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Hyros Pricing: Costs Compared & Alternatives Explored

Discover how much you could be saving each month if you use SegMetrics' attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)

 
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Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

 
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Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

 
Infusionsoft
Infusionsoft Marketing Success: 10+ Experts Share Their Knowledge

At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we've…