Microsoft Ads + TikTok integration
Join your Microsoft Ads and TikTok data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Microsoft Ads + TikTok accounts see in SegMetrics
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Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Microsoft Ads and TikTok and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Microsoft Ads
Advertising
Sends to SegMetrics
SegMetrics
Joins them into
TikTok
Advertising
Sends to SegMetrics
It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.
This was great information and a phenomenal experience
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it…
SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Deploy any of these inside SegMetrics with one click.
Analyze every Microsoft Ads campaign, ad group, and keyword with lifetime performance data.
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Get a clear read on your Microsoft Ads performance — from spend and clicks to actual pipeline revenue.
Stop training your ads on the wrong customers. Conversion Feeder sends filtered conversion data to Facebook, Google, TikTok, and Bing — every day, automatically — so your ad targeting gets sharper without you touching a spreadsheet.
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