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by SegMetrics

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SegMetrics
 
Article

The Must-Read Marketing Segmentation Handbook

What’s the biggest misconception online marketers have about their own product?
Keith Perhac
Founder @ SegMetrics
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All Marketing Advertising Innovators
Marketing
Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Keith Perhac
Founder @ SegMetrics
 
Marketing
Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Keith Perhac
Founder @ SegMetrics
 
Marketing
Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

Keith Perhac
Founder @ SegMetrics
 
Article
Three ways to overcome customers most common objections to purchasing

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

Keith Perhac
Founder @ SegMetrics
 
Tiered Pricing
Marketing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

Keith Perhac
Founder @ SegMetrics
 
Article
The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

Keith Perhac
Founder @ SegMetrics
 
Marketing
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Keith Perhac
Founder @ SegMetrics
 
Customer Stories
Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing -- especially to cold traffic. There are a number of online tools…

Keith Perhac
Founder @ SegMetrics
 
Marketing
Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

Keith Perhac
Founder @ SegMetrics
 
Article
Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

Keith Perhac
Founder @ SegMetrics
 
Article
How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

Keith Perhac
Founder @ SegMetrics
 
Marketing
How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…

Keith Perhac
Founder @ SegMetrics
 
Email
The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

Keith Perhac
Founder @ SegMetrics
 
Announcements
[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

Keith Perhac
Founder @ SegMetrics
 
Customer Stories
Finding $221,075 in New Revenue For Entrepreneur on Fire

SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…

Keith Perhac
Founder @ SegMetrics