Microsoft Ads + Shopify integration

See the Shopify revenue from every Microsoft Ads ad

Join your Microsoft Ads and Shopify data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Microsoft Ads + Shopify accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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Know your true ROAS

Match every Shopify sale to the Microsoft Ads ad that started it

Microsoft Ads reports conversions it can see. Shopify holds the money. SegMetrics joins the two, so return on ad spend is measured against real Shopify revenue, including refunds and repeat purchases.

Microsoft Ads

Advertising

Sends to SegMetrics

  • Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Microsoft Ads setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Shopify

eCommerce

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Shopify setup guide
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Rebecca Houston headshot
Rebecca Houston
Marketing, Spain Revealed

We knew we needed a clear way to track revenue across multiple sources – email, content, launches – without having to manually build a…

Spain Revealed
brandan dubbel
Brendan Dubbels
Senior Partner Manager, Ontraport

It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.

Ontraport

What you can do with Microsoft Ads and Shopify in SegMetrics

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

  • Discover which ads do and don’t drive sales (no matter how long your funnel)
  • Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
  • Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
Optimize Ad ROI report in SegMetrics

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.

No more vulnerable 3rd party cookies report in SegMetrics

Further reading on Microsoft Ads and Shopify

Discover the untapped profits hiding in your marketing