Facebook + Twitter Ads integration
Join your Facebook and Twitter Ads data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Facebook + Twitter Ads accounts see in SegMetrics
Trusted by 3,000+ Marketers and Agencies
Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Facebook and Twitter Ads and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Advertising
Sends to SegMetrics
SegMetrics
Joins them into
Twitter Ads
Advertising
Sends to SegMetrics
Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.
SegMetrics has been a lifesaver for longer-length funnels like lead gen -- so glad I chose SegMetrics over all their competitors.
Segmetrics is the best tool for tracking every dollar in your business. You’re flying blind without it.
SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Deploy any of these inside SegMetrics with one click.
Connect your Facebook ad spend to real pipeline revenue and stop guessing which campaigns work.
Break down performance for every Twitter campaign, ad group, and Promoted Tweet over their full lifetime.
Move beyond retweets and likes — see which Twitter ad campaigns are driving real leads and revenue.
Marketing Trends, Tracking & Reporting
Keith Perhac joins Jeremy Rivera on Unscripted SEO to talk first-touch and last-touch attribution, chat as the new SaaS interface, and what AI is changing in SEO and paid ads.
Your next big client is already checking you out, and you can't see them. In this episode of Data Beats Opinion, learn how to build for the invisible pipeline on YouTube.
Ad Tracking, Tracking & Reporting
What an attribution window is, how it differs from a lookback window, what each ad platform's default actually is, and why a short window quietly hides your best-performing ads.
